Marketing & Community Strategy

Pre-Launch Community Building

The success of MemeMint depends significantly on building excitement and a robust community before the full product launch. This document outlines the strategy for leveraging the PoC to build pre-launch momentum.

Core Messaging

Platform Positioning

Position MemeMint as:

• The Ultimate Meme Coin Creator: "From idea to tradable coin in seconds"
• Democratizing Crypto Creation: "No code, no setup, just creativity"
• Trend-Powered: "Ride the wave of what's hot right now"
• Telegram-Native: "Seamlessly integrated with the platform you already use"

Key Value Propositions

1. Accessibility: Create coins without technical knowledge
2. Speed: From concept to trading in minutes
3. Potential: Market-determined value with no artificial caps
4. Community: Trend-driven, collective creation experience
5. Fun: Gamified, engaging, and entertaining

Telegram Community Growth

Group Structure

• Main Community: Primary group for updates and discussion
• Creator Club: Exclusive group for active creators
• Trend Council: Community members who help select trends
• Announcements Channel: One-way channel for official updates

Growth Tactics

1. Sneak Peeks & Teasers:

   • Share progress screenshots/videos
   • Release teaser trailers
   • Demo key features in quick clips

2. Early Access Program:

   • Whitelist for beta testers
   • Exclusive benefits for early supporters
   • Special "Genesis Creator" badge for first 100 members

3. Content Strategy:

   • Educational materials on meme coins
   • "How It Works" series
   • Creator spotlight interviews
   • Trend analysis and predictions

4. Community Events:

   • Live demo sessions
   • Q&A with developers
   • "Name That Trend" competitions
   • Meme creation contests

5. Influencer Strategy:

   • Partner with TON ecosystem influencers
   • Crypto meme creators collaboration
   • Telegram channel partnerships
   • Exclusive creator previews

Launch Sequence

Phase 1: Mystery & Intrigue (2 Weeks Pre-Hackathon)

• Create minimalist landing page with countdown
• Start "What is MemeMint?" teaser campaign
• Launch placeholder Telegram group
• Release mysterious promotional images

Phase 2: Concept Reveal (Hackathon Week)

• Reveal core concept and key features
• Share development progress updates
• Start whitelist collection
• Release concept visuals and mockups

Phase 3: PoC Showcase (Post-Hackathon)

• Demo video release
• Functional PoC limited access
• Community expansion initiatives
• Begin trend voting experiments

Phase 4: Public Beta (2-4 Weeks Post-Hackathon)

• Staged invitation rollout
• Creator showcase series
• Initial trading competition
• Community feedback collection

Content Calendar

Week 1-2: Teasers

• Daily cryptic images
• "Coming Soon" announcements
• Industry problem statements
• Partnerships hints

Week 3-4: Concept & Development

• Platform explanation posts
• Developer "behind the scenes"
• Feature spotlight series
• Community engagement questions

Week 5-6: Showcase & Growth

• Tutorial content
• Success stories and examples
• How-to guides
• Community highlights

Week 7-8: Beta & Expansion

• Feature updates
• Bug fix announcements
• Community member spotlights
• Trading statistics and milestones

Community Management

Moderation Strategy

• Clear community guidelines
• Active but unobtrusive moderation
• Focus on positive reinforcement
• Zero tolerance for scams/impersonation

Engagement Tactics

• Daily discussion topics
• Weekly community calls
• Regular polls and feedback sessions
• Community recognition program

Support System

• Dedicated support channel
• FAQ documentation
• Tutorial library
• Peer assistance program

Measuring Success

Key Metrics

• Community growth rate (members/day)
• Engagement percentage (active vs. total)
• Content reach and sharing statistics
• Whitelist/waitlist signups
• Sentiment analysis

Targets for 30 Days Post-Hackathon

• 5,000+ Telegram group members
• 1,000+ whitelist signups
• 500+ daily active community members
• 100+ user-generated content pieces
• 10+ TON ecosystem partnerships

Resource Requirements

Human Resources

• Community Manager (full-time)
• Content Creator (part-time)
• Designer for promotional materials (part-time)
• Developer for community updates (part-time)

Technical Resources

• Community management tools
• Analytics tracking setup
• Content scheduling platform
• Design tools and templates

Budget Allocation

Minimal Viable Budget

• Content Creation: $500/month
• Promotional Materials: $300/month
• Community Tools: $200/month
• Contests & Incentives: $500/month
• Influencer Collaborations: $1,000/month
• Total: $2,500/month

Implementation Checklist

Immediate (24h Post-Hackathon)

• [ ] Create Telegram group and announcement channel
• [ ] Set up basic landing page with email collection
• [ ] Prepare initial batch of promotional images
• [ ] Draft community guidelines
• [ ] Configure analytics tracking

Week 1

• [ ] Launch teaser campaign
• [ ] Set up whitelist collection form
• [ ] Release first "behind the scenes" content
• [ ] Initiate first community poll
• [ ] Begin influencer outreach

Week 2

• [ ] Release demo video
• [ ] Start daily feature spotlights
• [ ] Launch first community contest
• [ ] Begin tutorial content series
• [ ] Announce early access program

Week 3-4

• [ ] Start community calls
• [ ] Release creator testimonials
• [ ] Launch referral program
• [ ] Begin trend voting experiments
• [ ] Announce launch timeline